Let’s Glow with Sally Hansen Glow In The Dark
Jaël teamed up with Cult LDN to build a Sally world filled with ghoulish glamour and nothing but treats. Spotlighting the Glow In the Dark and Insta-Dri range, she created a social campaign that elevated traditional Halloween iconography.
“I wanted to explore a darker theme to contrast the glowing nail art and propping, showing Halloween lovers how to add an extra surprise element to their already stunning looks.”
The Project
Project: Let’s Glow
Date: 2022
Client: Sally Hansen
Agency: Cult LDN
The Colour Palette
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