Jaël teamed up with Cult LDN to reimagine an explosively colourful world where Sally Hansen and Sour Patch Kids collide. Taking the Sour Patch Kids’ “Sweet then sour” tagline and infusing the energy into this campaign through the playful characters, combined with her signature visual style, brought this social campaign to life. Through trendy nail art that’s easy to recreate, complementary fashion cues for that extra added inspo, and the recreation of nostalgic school moments, she created a campaign that made this collection a 'must have', perfectly spotlighting both brands.