Love is a Gamble with Converse

This Valentine’s Day, Jaël collaborated with Converse for their ‘Love Me, Love Me Not’ campaign, exploring the themes of love and chance. Featuring dice with love hearts and broken hearts, she created a shoe design that embodies the boldness of risking everything for connection and the power of loving yourself.

For me, creativity, travel, and self-discovery have been my gambles - leaps of faith that shaped my journey. This design reflects those ‘why not?’ moments and reminds me that to love anything is a risk, but one worth taking.”

The Project

Project: Love is a Gamble

Date: 2025

Client: Converse

The Colour Palette

The Inspo

“I find love and creative inspiration in unexpected places. Each project, journey and experience has contributed to who I am and what I represent today.“

The Process

“My creative process often starts with Pinterest, where I pull together inspiration and build collages that shape my vision. From there, I sketch and bring my ideas to life in Procreate, refining the details in Illustrator.”

“Hearts are big part of my design as they represent every time I took a chance on myself. Each roll is a decision, a risk, or a moment where I took a leap of faith. I often say to myself - It might not work, but what if it does?

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