What is branding?

To simply put it, branding equals identity. It acts as a guiding light–one that helps you tell a cohesive story that embodies your values and mission, defining how your community and wider audiences perceive you.

To stand out, your brand needs to communicate and connect with your target audience, sparking emotions and positive associations even without your product being present.

Whilst it includes your logo and website, branding is embedded into various touch points including your tone of voice, brand colours, customer service, social presence and so much more. These are the elements that overtime form brand loyalty.

So how do you create a brand that leaves a mark?

Start by researching your target audience. Build a profile that Identifies their preferences, needs, and desires, making it easier for you to align with them.

Once you know who you’re trying to connect with, define your brand's focus and curate an authentic personality that resonates with your audience. Creating a manifesto can help by being a guide that summarises your core values. Once you have that sense of direction, your logo, fonts, tone of voice, the way you communicate, every physical and digital space your brand takes up will be aligned.

In essence, a brand isn’t a singular thing or product but a constantly evolving identity that continues to evolve as your audience grows. Investing in your brands holistic identity and creating a unique emotional experience Is what helps build brands that leave a mark.